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Alternative Bridging introduces new processes and technology

21st April 2020

Alternative Bridging Corporation has introduced new processes and is focusing on technology to enable it to continue to provide new lending throughout the Coronavirus crisis.

The lender has centralised its process and is requesting all enquiries to be directed to a central email address and telephone number. It is then using video link technology on Microsoft Teams, Zoom and WhatsApp to carry out face-to-face conversations.

Jonathan Rubins, director at Alternative Bridging Corporation said: “We cannot say it is business as normal, but regardless of social distancing, we are open for business, albeit at least two-metres apart, to provide bridging loans and development finance, backed up by exemplary service throughout these difficult times.”

He added that adapting to change and continuing to support their introducers remained the company’s top priority.

“We continued to lend without interruption through 9/11, the fallout from the banking crisis of 2008 and Brexit.

We did it then, we will do it now, and we will do it tomorrow!”

Brokers should send new proposals to the Central Office email address at or call 0208 349 5190.