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By Rinal Rodrigues, Head of Marketing at Alternative Bridging Corporation
Alternative Bridging Corporation has partnered with the charity Spread a Smile, following a selection process amongst employees of the specialist property lender.
Spread a Smile brings joy and laughter to seriously ill children in NHS hospitals and hospices across the country. The charity’s entertainers, including magicians, fairies, artists, musicians, and therapy dogs, enhance wellbeing and help young patients cope with the pain and anxiety of serious illness and hospitalisation.
Alongside this programme of visits, the charity’s resident artists help to make the hospital environment more child-friendly. Delivering a programme of family-focused events, enabling families to spend precious time together outside of the hospital.
As a corporate partner of Spread a Smile, Alternative Bridging will raise donations for the charity with various activities throughout the year.
Rinal Rodrigues, Head of Marketing at Alternative Bridging Corporation, says: “At Alternative Bridging, we believe it’s important to make a positive impact to society alongside our brokers and borrowers. We asked our staff which charity they wanted us to focus on supporting and Spread a Smile was a worthy winner. The charity makes a tangible difference to the lives of thousands of seriously ill children, bringing joy to them and their families. We have some great ideas in the pipeline and look forward to raising funds for a great cause.”
Imogen Slazenger, Head of Fundraising, says: “We are delighted that Alternative Bridging has chosen Spread a Smile as its charity partner for 2024. Our teams have already been working together to plan lots of exciting activities that I’m confident will result in a truly meaningful partnership for everyone involved. We are so grateful for Alternative Bridging’s belief in and support of our work – and we very much look forward to spreading even more smiles together this year and beyond!”
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